Post by ivykhan885 on Mar 7, 2024 10:21:15 GMT 1
world have seen changes to the data collection capabilities for lead capture. What will change from now on? How can the impact of these updates be minimized? Let's find out together! For high-performance campaigns and secure acquisitions, choose Ediscom Direct Email Marketing! For info click here ! Apple Mail Privacy Share on Facebook Share on LinkedIn REQUEST INFO ON DEM SOLUTIONS! Apple Mail, the Cupertino company's email management service, has added important restrictions on tracking user data with its latest update . In fact, with the arrival of the iOS 15 software, some information obtainable from email tracking has now been limited and, from a marketing perspective, the issue is certainly relevant. In this article we will delve deeper into the topic, starting from an overview of the Apple service , analyzing the Apple Mail privacy protection service in detail, the consequences of these changes on performance campaigns and how to minimize the impact of such a measure. Enjoy the reading! Apple Mail privacy protection: let's clarify Apple Mail is a dedicated service from
the Californian brand for managing users' email addresses and email traffic. As with other applications, this one also has data tracking services within it , used mainly by Apple to analyze and improve the quality of its service and to collect information on users. The Cupertino company has always considered data protection and data security as one of the most important issues regarding its offering to the public. This has not prevented it from collaborating with third-party companies for the transfer, with prior consent, of information that can be used for marketing purposes Australia Telegram Number Data but with this latest software update the issue has become more complex. As anticipated earlier, in fact, the arrival of iOS 15 represented a fairly clear turning point regarding Apple's privacy policy . Among the various updates, those relating to emails are of particular interest for marketers. An action of this kind is capable of influencing the DEM campaigns of many companies , as these are interventions that operate in the field of data acquisition. Let's see specifically what the main limitations are! How does Apple Mail Privacy Protection work.
With iOS 15, marketers still have several options for collecting and using user data, but for a few months now there hasn't been the same freedom of action . Specifically, the new Apple Mail Privacy update: - prevents senders from using invisible pixels to determine when a user opens a message; - hides the user's IP address so that this action of opening the message cannot be linked to his other online activities; - therefore makes it impossible to determine the position of a user. While these are important tracking features, it's critical to highlight one key aspect of this move: Apple's changes only affect open rates. What does this mean? In DEM and newsletter campaigns in which the iOS 15 intervention will be present, marketers will have to take into account the absence of some information , but it is a single component inserted within a broader strategy. The landscape of marketing and data management regulation.
the Californian brand for managing users' email addresses and email traffic. As with other applications, this one also has data tracking services within it , used mainly by Apple to analyze and improve the quality of its service and to collect information on users. The Cupertino company has always considered data protection and data security as one of the most important issues regarding its offering to the public. This has not prevented it from collaborating with third-party companies for the transfer, with prior consent, of information that can be used for marketing purposes Australia Telegram Number Data but with this latest software update the issue has become more complex. As anticipated earlier, in fact, the arrival of iOS 15 represented a fairly clear turning point regarding Apple's privacy policy . Among the various updates, those relating to emails are of particular interest for marketers. An action of this kind is capable of influencing the DEM campaigns of many companies , as these are interventions that operate in the field of data acquisition. Let's see specifically what the main limitations are! How does Apple Mail Privacy Protection work.
With iOS 15, marketers still have several options for collecting and using user data, but for a few months now there hasn't been the same freedom of action . Specifically, the new Apple Mail Privacy update: - prevents senders from using invisible pixels to determine when a user opens a message; - hides the user's IP address so that this action of opening the message cannot be linked to his other online activities; - therefore makes it impossible to determine the position of a user. While these are important tracking features, it's critical to highlight one key aspect of this move: Apple's changes only affect open rates. What does this mean? In DEM and newsletter campaigns in which the iOS 15 intervention will be present, marketers will have to take into account the absence of some information , but it is a single component inserted within a broader strategy. The landscape of marketing and data management regulation.