Post by account_disabled on Mar 12, 2024 6:25:29 GMT 1
The beneficial effects deriving from true consideration of customers are obtained when - in addition to being known - we have their esteem and awareness of our professional, ethical and value qualities. The quest (aka my Holy Grail) “There aren't many business clients who will say 'you know what, I feel comfortable signing a contract with someone I've almost never heard of before'” Professor John Dawes , Ehrenberg-Bass Institute According to research from the Ehrenberg-Bass Institute , companies change service providers (B2B) every five years. This means that 95% of your potential buyers are not looking to buy a product or service right now. They are watching you, they may even be persuaded of your capabilities, but they have no intention of contacting you now.
They have no budget and are busy with another supplier. Many companies and Canada Phone Number professionals are convinced that there is a huge mass of possible customers waiting for their solutions, but in reality there is not at all. However, this research says they definitely will be within five years . If you want to be the first person who comes to their mind as soon as they need to change supplier, you must start cultivating their trust and expectations towards you today, and you can only do this with professional, coherent and constant content. Forget about short-term investment returns Dawes continues: «if your boss tells you 'I want all our marketing initiatives to show a positive ROI within the next two months', you've lost the game before you've even started it» . And he adds: «marketing, and in particular branding activity, has the potential to create enormous value for companies. I would say that perhaps only 20% of companies in the world understand this . " If companies don't understand it, people understand it even less. But now I urge you, for your own good, to start today. In five years you will thank me.
Tell me who you areMAKE YOURSELF A BRAND Be authoritative and inspire trust Trust is built word after word, action after action, strategy after strategy, always keeping the concept of coherence in mind. This book will help you create a strategic vision of your online presence for business purposes BUY ON AMAZON avatar Riccardo Scandellari Trainer and consultant in Marketing, Branding and Communication . I have faith in people who want to grow, work and train. I believe in elegant, ethical and creative marketing. I wrote the books: Make Yourself a Brand , Tell Me Who You Are , Rock'n'Blog , Promote Yourself and Net Branding .
They have no budget and are busy with another supplier. Many companies and Canada Phone Number professionals are convinced that there is a huge mass of possible customers waiting for their solutions, but in reality there is not at all. However, this research says they definitely will be within five years . If you want to be the first person who comes to their mind as soon as they need to change supplier, you must start cultivating their trust and expectations towards you today, and you can only do this with professional, coherent and constant content. Forget about short-term investment returns Dawes continues: «if your boss tells you 'I want all our marketing initiatives to show a positive ROI within the next two months', you've lost the game before you've even started it» . And he adds: «marketing, and in particular branding activity, has the potential to create enormous value for companies. I would say that perhaps only 20% of companies in the world understand this . " If companies don't understand it, people understand it even less. But now I urge you, for your own good, to start today. In five years you will thank me.
Tell me who you areMAKE YOURSELF A BRAND Be authoritative and inspire trust Trust is built word after word, action after action, strategy after strategy, always keeping the concept of coherence in mind. This book will help you create a strategic vision of your online presence for business purposes BUY ON AMAZON avatar Riccardo Scandellari Trainer and consultant in Marketing, Branding and Communication . I have faith in people who want to grow, work and train. I believe in elegant, ethical and creative marketing. I wrote the books: Make Yourself a Brand , Tell Me Who You Are , Rock'n'Blog , Promote Yourself and Net Branding .