Post by parvej64 on Nov 23, 2023 6:36:08 GMT 1
How to use negative phrases effectively? To use negative phrases effectively, first you need to determine which queries are irrelevant to your campaign. For example, if you sell new cars, visibility for phrases such as used cars is pointless. Using Google Ads tools, you can monitor which queries generate clicks and, based on this information, optimize the list of negative phrases. Mistakes made when using negative phrases One of the most common mistakes is adding too general exclusion phrases - this may lead to the exclusion of important queries.
Another mistake is not updating the lists of negative phrases. Like every aspect of a Google Ads campaign, negative phrases should be updated and optimized regularly. An example here would be a company selling luxury watches. It may exclude wedding photo editing service phrases such as cheap watches or watches for sale. Thanks to this, the company will avoid showing its ads to people who are looking for watches on sale, not luxury products. The use of negative phrases should result in an increase in the average order value and a better match between queries and the products offered.
Tools and resources to help you manage negative phrases Google Ads offers a number of tools that can help you effectively manage negative phrases, including Keyword planner in Google Ads the tool helps identify potential phrases to exclude by analyzing popular keyword queries. It can also suggest new keywords to add to your campaign. Google Ads Search Phrase Reports about the search queries your ads were displayed for. Analyzing such data can help identify those that are irrelevant to the campaign.
Another mistake is not updating the lists of negative phrases. Like every aspect of a Google Ads campaign, negative phrases should be updated and optimized regularly. An example here would be a company selling luxury watches. It may exclude wedding photo editing service phrases such as cheap watches or watches for sale. Thanks to this, the company will avoid showing its ads to people who are looking for watches on sale, not luxury products. The use of negative phrases should result in an increase in the average order value and a better match between queries and the products offered.
Tools and resources to help you manage negative phrases Google Ads offers a number of tools that can help you effectively manage negative phrases, including Keyword planner in Google Ads the tool helps identify potential phrases to exclude by analyzing popular keyword queries. It can also suggest new keywords to add to your campaign. Google Ads Search Phrase Reports about the search queries your ads were displayed for. Analyzing such data can help identify those that are irrelevant to the campaign.