Post by account_disabled on Dec 6, 2023 5:29:32 GMT 1
Clarifying your tone is also essential when creating a digital branding strategy. Your tone or voice refers to how you interact with your audience and how you'll be perceived.
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For example, do you want to be serious and authoritative or casual and lighthearted? An orthopedic clinic would likely have a brand voice that highlights trustworthiness, professionalism, and expertise. A dance studio brand voice might convey energy, casualness, and friendship.
In essence, your tone should align with your audience, mission, and core offerings.
Understand the Competition
Take some time to audit the competition and determine what they're doing well and what gaps they're leaving in the market. You can take what they're doing well and emulate aspects of their efforts.
For example, you might notice your competition's nice blend of photos and quote cards on Instagram and use that approach for your own. Conversely, you might notice your competition isn't capitalizing on video content and use that to attract an audience.
Understanding your competition will help you highlight what sets you apart and why customers should come to you.
Understand the Competition
Determine Platforms and Touch Points
Many business owners struggle with determining what platforms and marketing approaches they should use. The simplest approach is to go where your customers are. If you're targeting Gen Z, you should be on TikTok. If you're targeting business professionals for coaching, you should be on LinkedIn.
It's also important not to put all your eggs in one basket. As many marketers will tell you after the great Instagram crash of 2021, having a mailing list or alternate customer touch point is essential.
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THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO
Behind every successful business is a strong SEO Industry Email List campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO
We have finally opened registration to Ranktracker absolutely free!
CREATE A FREE ACCOUNT
Or Sign in using your credentials
For example, do you want to be serious and authoritative or casual and lighthearted? An orthopedic clinic would likely have a brand voice that highlights trustworthiness, professionalism, and expertise. A dance studio brand voice might convey energy, casualness, and friendship.
In essence, your tone should align with your audience, mission, and core offerings.
Understand the Competition
Take some time to audit the competition and determine what they're doing well and what gaps they're leaving in the market. You can take what they're doing well and emulate aspects of their efforts.
For example, you might notice your competition's nice blend of photos and quote cards on Instagram and use that approach for your own. Conversely, you might notice your competition isn't capitalizing on video content and use that to attract an audience.
Understanding your competition will help you highlight what sets you apart and why customers should come to you.
Understand the Competition
Determine Platforms and Touch Points
Many business owners struggle with determining what platforms and marketing approaches they should use. The simplest approach is to go where your customers are. If you're targeting Gen Z, you should be on TikTok. If you're targeting business professionals for coaching, you should be on LinkedIn.
It's also important not to put all your eggs in one basket. As many marketers will tell you after the great Instagram crash of 2021, having a mailing list or alternate customer touch point is essential.